Last updated on June 27th, 2019 at 11:46 am
Instagram is undeniably one of the most essential social channels around for every business. Any brand not yet using it is missing out on something big. When it comes to managing the social media of a big corporation, a small business, or using it to promote a personal brand, incorporating Instagram into the marketing strategy is a must.
If you are thinking to grow your brand rapidly in today’s highly competitive business environment, you’ll appreciate that building an audience on Instagram must be a priority for any brand big or small.
Here are the top reasons why every business needs Instagram:
Become a storyteller, a narrator telling a story through photographs, small descriptions, and videos. People can go on a journey with someone through their stories. Do you remember a moment when you could visualize even almost taste or smell, the scenario of a story in a conversation? Yes, that shall be the best way to seek attention for your work. Instagram helps the business to grow with this storytelling format.
The audience on Instagram love stories. Be it fairytales and happily ever after or getting engrossed in following the twists and turns of celebrity news. Storytelling is simply part of human nature, and Instagram is a place where they find this. Looking from a business perspective, telling an interesting story is a great way to create an emotional and mental connection with your audience.
You can tell your brand stories with various features of Instagram such as story posting, going live and video sharing. The live posts are excellent ways to build a bond, trust, and credibility with followers, besides this you can show the human side to your business. If followers see you as more than an entity looking to take their money, then they may be more trusting of your brand.
Sharing visual content on Instagram is the best way to let your followers know what you’re about and build a relationship with potential future customers and ambassadors. It is an ideal platform to encourage product sales because it’s visual; it can give your brand the ultimate opportunity to show off your products and drive a purchase decision.
Your photo and video feeds are the most engaging content on the Web, with visual posts producing 640% higher engagement than text-only posts. It is believed that Instagram is a great platform to engage your fans and keep them engaged for more new updates and trends.
So, you should always focus on creating impactful visuals because it has the potential to encourage the emotional connection to your brand and you’ll see a positive impact on the success of your business overall – from visibility to sales and returning customers.
According to a source, 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster than text. Therefore, Instagram’s visual appeal is a very effective way to showcase products and influence purchasing decisions.Share :
Instagram has over 700 million monthly users, and this is the reason it offers businesses a huge potential audience. With such a massive audience to choose from, the sky is the limit to what a business can achieve. That goes for big, well-known companies as well as startups, pop shops and one-man operations.
While you are posting on Instagram, remember to use the relevant hashtags as they are the best way of getting your content out there and before the right people. Instagram also gives you an option to create targeted ads to reach even more potential customers, if you’re willing to invest a little time and set aside some budget.
Well, even for the best-known companies, success will not come overnight, but if your marketing team wants to get your organization on the map, they can do so by keeping an active presence and maintaining a daily routine of at least one post.
“According to a report published by Hootsuite, Instagram is an influential marketing platform that over eight million registered businesses have an account already. Currently, 48.8 percent of U.S. brands are already using Instagram for their marketing campaigns, the number is expected to increase to 70.7 percent.”
Spread the news about your Instagram account as far as possible. For instance, you can promote your Instagram posts on Facebook by making an announcement on the website, with a clickable link to your Instagram page. This can be one of the best ways to bring together more audience. It can be a good form of promoting your photos and videos to other platforms as well.
You can also explore Instagram’s auto-post and cross-promotional tools. The cross-promotional tools will allow you to instantly post from Instagram to Twitter, Facebook, Tumblr and more, bringing followers together from across your social networks.
A good starting point for you to generate engagement is to follow people, talking about your brand or your products and comment on their photos and videos. This way, your follower can trust you more, and a bond can be generated. Try to start a conversation using your own hashtags and inspire your followers to join in.
You should always remember that engaging your fans is not only about publishing photos and videos of your products. To generate high engagement, you actually need to connect with them.
There are many brands on Instagram who use bots to comment and like on other posts so that they increase their own likes and follows, but there are lots of reasons not to automate engagement. You should believe in the concept of real engagement because it is the most important metric to focus on, as real engagement translates into real sales and loyal customers.
The power of every large brand is the ability to engage with customers. Launching an expensive marketing campaign, but without a high level of engagement, it is difficult to meet business goals.
According to a source, Instagram has the highest average engagement rate of all the main social channels, beating Facebook and Twitter.
According to Forrester Research, Instagram delivers 58 times more engagement per follower than Facebook and 150 times more engagement per follower than Twitter.
Generating new followers for a brand can be tough, but you can have fun trying it. It is always interesting to create content, videos, or photos for Instagram. Exploring on this social media platform can be fun. You can find numerous interesting facts and updates about new trends. The marketing on Instagram is stress-free as it requires creativity and smart work.
As a business profile, always remember that consumers want to see authentic content because they’re already overwhelmed by TV adverts and social media ads.
According to a source, 70 percent of Instagram campaigns proved beneficial for the businesses surveyed, and 50 percent of all Instagram users follow at least one business.Share :
Instagram is one of the top social media platforms which provide numerous opportunities through which you can interact with influencers of your field. As we know, influencer marketing has become increasingly significant these days, allowing marketers to work with key thought leaders in their sector so that they can push brand messaging out to a wider audience.
These influencers are well known by the audience and the most important factor is that people trust them. So, aligning your brand with their authoritative voice can add genuine authenticity to your messaging. You also have to ensure your influencer is given the resources and guidance they need to carry out their role effectively and work hand-in-hand on the campaign with you as true partners.
Instagram allows you to mention other brands you’ve worked with. Collaboration can be a great way to get more eyes on your brand. Remember that while many may search hashtags, some people don’t. Tagging partnered accounts is a great way to get noticed by the target audience. if you go through research, you will see almost 80% of influencers prefer Instagram for brand collaborations over any other channel.
The social media platform allows you to track your analytics. This means you’re able to see new followers, user engagement, and what is trending on your Instagram profile. This is important to know what is working and what is not because it can greatly help you and your business in a way that you will be able to add more tailored content and strategies to grow your business. Every top brand does a weekly check of their analytics so that they can prepare the strategy for the week ahead.
And over 200 million users visiting at least one business profile every day. From clothing to concerts, lingerie to linguine. Including fashion brands, 96 percent of them are on Instagram.Share :
For every business who want to build their brand, increase engagement, or drive web traffic, Instagram should be an essential part of the content marketing strategy. Instagram provides an online branding to take the business to the next level. The platform arguably the master at building up a reputation in the market. It not only connects similar sectors but also open tracks to meet new opportunities. Try not to miss promoting your brand/business small or big on IG.