Last updated on August 9th, 2019 at 12:52 pm
Gaining value from Instagram is not only for enterprise-size companies but it also allows small businesses to compete with the big guys. If you’re looking to grow your brand and boost your sales, then Instagram is the platform that can help you in leveraging your selling potential.
Everyone knows that it ’s fairly easy to produce amazing photos and a curated feed on Instagram, but many start-ups forget a key ingredient: strategizing their posts to sell. It ’s essential that your brand on Instagram strike a balance and create a strategy that’s not only creative and beautiful to look at, but also draws in new followers and drives them to your website. Therefore, here we have the most important tips and strategies to follow, for becoming an Instagram star:
Defining your target audience on Instagram clearly gives you a solid foundation from which to create and promote all future content. Always remember no matter what marketing you produce and create the most beautiful Instagram content in the world, but if it doesn’t leave any impact your target buyer, it is of no use.
Take your time to find out who your existing audience is, and think about who you’d like them to be. Since you’re using a social media platform for marketing, you need to consider whether your audience is potential buyers, or can help you build your brand in some way.
Make Instagram work for your business! New 2019 Business Guide to Instagram is here: https://t.co/aDbQgziucL #instagram #socialmediamarketing #socialmedia #cdnbiz #entrepreneur #smallbusiness #smallbusinessowner #socialmediastrategy pic.twitter.com/HoX4lDV4TQ— Susan Friesen (@eVisionMedia) May 3, 2019
Let’s take an example, you are posting polished, professional product shots and even then not getting a proper response. Well, maybe your audience might prefer rough smartphone pictures with filters. Or the behind-the-scenes shots of you preparing for an event or product photo shoot. The most important thing is your stream should deliver value in visual content that followers can’t get anywhere else.
According to a US-based magazine, Instagram target audience research should be one of the first things on the list when developing an Instagram strategy.Share :
Every great business strategy starts with a good plan. Instagram marketing for small business is no different. As we know it’s easy to use Instagram and you can get started with organic posts for free, it might be tempting to dive in and just start posting. But starting without a plan can be a dumb idea, because you will have no way of knowing what you’re trying to achieve with your social media posts, and no way to measure how you will get there. When you sit and properly plan to create a social
media strategy, it will ensure that all your social efforts support specific business goals. Moreover, you can also hire outside services to do marketing planning for your brand. Almost 71% of small businesses do all of their own marketing in-house. But, according to Forbes, the small businesses that are happiest with their marketing performance hired outside agencies to handle it for them. On the other hand, due to financial crises, 33% of small business owners face challenges to establish their business on a track. As per the research, around 1 to 12 business close every year.
Create goals and follow the smart framework. Your strategy should be measurable, specific, relevant, attainable, and timely. Don’t just run after likes and followers. Try to maintain goodwill and to create a bond with your followers.
Online adults aged 18-34 are most likely to follow a brand via social networking (95%).
“71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. (Source: Ambassador)”
People on Instagram love it when you respond to their comments, so remember to keep this as an important point to check in several times a week and reply. You can also follow people back, and then try to connect with them on other social sites like Facebook and Twitter.
Marketing on Instagram is not an excuse to spam your followers with nothing but sales material. It’s essential to engage with followers as much as possible. This helps to create a bond with your followers and makes them build the trust.
Socializing and creating a bond with your audience helps your company feel more human and less corporate. It’s also vital to generate more followers, as the more users share and comment on your content, the easier it is for new users to find it. The Instagram’s, algorithm raises the value of content with higher engagement, so you should appear in as many feeds as possible.
If you look at which images people are clicking that little heart button on, you can better understand your audience. This can not only help you decide what kinds of images you want to post in the future, but it can also help you do a little market research for your products.
Using Instagram analytics will identify trends, track your progress and evaluate your target audience in more detail. Instagram analytics can give you impressive results i.e gathering valuable data about hashtags, which photos receive the most interaction, and which times are most popular for posting. Well, you have to understand that knowing this information can make you an industry leader and set you up for success.
As a beginner in the industry, do deep research before starting your small business. As per the previous records, only 32% of small business invest in social media, so here, you have a job to look for the possibility how could you grow your small business in such less engagement.
The hashtags originated on Twitter and quickly became part of each social media channel. Now, Instagram hashtag density tends to be much greater than Twitter’s because companies realize the success of their Instagram marketing depends on proper hashtagging.
After every content, you write as your description for your photos or videos you should use a proper hashtag for it. The key rule is not using the trending hashtags every time. Create your own hashtags or write the hashtag that is accurate for your post.
Each piece of Instagram content you post can be with a short description and a few hashtags. The hashtags will help you to organize and categorize images and video content, which will aid the process of content discovery and optimization. If you go through deep research, you will see that posts with hashtags draw 12% more engagement than without hashtags – using proper hashtags is surely going to help you reach the right target audience and can help gain fame.
Posting amazing photos are always essential for social media marketing. It helps to make your followers engage with your brand and keeps them coming back for more. Even if you look for the marketer’s review, you will see around 41.5% of marketers are more inclined towards posting a beautiful picture of products. 30% of marketers create their own visuals contents as audience follow visual instruction 323% more than written instructions.
Compared to other social media sites, this can mean posting interesting articles, sharing links, and starting conversations. But on Instagram, it begins and ends with pictures. The idea to create Instagram was to let people share their photos.
This is especially true if you are selling products online. The audience will decide in one go that they have to buy the product or not. 74% of marketers use visuals in their social media content as they believe the audience will look at the image and will take the decision of not wasting much time on reading the caption and understanding the product.
According to one study, 93% of decisions in the buying process are based on visual appearance. So great images are vital.Share :
“Visual content is more than 40 times more likely to get shared on social media than other types of content. (Source: HubSpot)”
Comparing products or services strategy also works well on Twitter and Facebook. Conduct a quick poll with your followers, and let them vote by clicking either “like” or “comment” option. This is one of the simple ways to increase engagements with your profile and doesn’t take much effort.
Alternatively, you can ask followers to choose “A” or “B” in the comments section. For example, if you sell shoes, have your followers choose their favorite design. If you’re a University, let them select their favorite uniform for the football team.
Polling on Instagram can make it exciting, and generate some interest. It is very beneficial to help your followers do what you need them to do i.e. you need them to share your post, show them how and also tell them how they can buy your product.
The audience on Instagram love stories. Be it fairytales and happily ever afters or getting engrossed in following the twists and turns of celebrity news. Storytelling is simply part of human nature and Instagram is a place where they find this. Looking from a business perspective, telling an interesting story is a great way to create an emotional and mental connection with your audience.
Posting random images on Instagram can be easy but that is not going to help you in getting famous and gaining followers. That process won’t be getting a good response. People find it boring to see simple photographs on a profile. Leave the expectation of getting likes or comments on it, such photographs can even be ignored by not even looking at it for some seconds.
Become a narrator telling a story through your photographs, small descriptions, and videos. Your followers will go on a journey through your stories. Do you remember a moment when you could visualize even almost taste or smell, the scenario of a story in a conversation? Yes, that shall be the best way to seek attention for your work.
Instagram being one of the top social media platforms can also help you interact with an influencer or blogger of your field. As we know, influencer marketing has become increasingly significant these days, allowing marketers to work with key thought leaders in their sector so that they can push brand messaging out to a wider audience.
Take the example of a restaurant, besides posting the top dishes they collaborate with famous food bloggers, they invite the bloggers to the restaurant for meals and ask them to give positive reviews through posting photos and videos on Instagram and tagging and promoting them. In return, the brand can offer money or some family meals. This can be one of the best ways to reach the target audience.
These influencers are well known by the audience and the most important factor is that people trust them. So, aligning your brand with a there authoritative voice can add genuine authenticity to your messaging. You also have to ensure your influencer is given the resources and guidance they need to carry out their role effectively and work hand-in-hand on the campaign with you as true partners.
According to influencers, almost 80% of influencers prefer Instagram for brand collaborations over any other channel.
Posting videos and stories on Instagram can provide you an excellent way to share what’s happening with your brand, you don’t even have to write an informative description. It helps to give more personality to your brand by projecting a moving image with the addition of sound, instead of just a basic photo. Videos can also show the number of times it has been viewed that is going to give an idea of what your followers like the most.
It is a fact by Instagram that 1 in 3 of the most viewed stories and videos on their platform come from businesses and bloggers, and this means that there is a huge audience out there waiting to see what you have to offer.
When it comes to Instagram stories, it can stay up to 24 hours. Posting these stories daily can help you to be in the mind of your followers. They will always be updated with your brand. One of the best thing that Instagram stories let you do well is post as much as you like. Only a simple, a click can show your stories to your followers, and they can get the information. It gives you the chance to really tell a story and show people what your brand stands for, and the amazing products that you are offering. Instagram Stories can offer you a great opportunity to reach a higher number of people by taking advantage of one of the fastest-growing social networks.
There are numerous ideas on which you can make and upload videos and post stories, like a message to your fans, the announcement of a sale, new item your store just received, a testimonial from a customer and anything you think will be good for your followers.
“About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. (Source: Eloqua)
The average user spends 88% more time on a website with video. (Source: Mist Media)
Video equals higher viewer retention. The information retained in one minute of online video is equal to about 1.8 million written words. (Source: Brainshark)”
Be an avid Instagram marketer. Do you have an idea that how effective contests can be to help you build your brand, drive a serious return on investment from social media and generate massive engagement?
Being a small business and startup, you can get new followers and keep existing followers around by offering exclusive discounts through contests and giveaways.
Organizing an Instagram contest can be fun and engaging the audience to participate in something of their choice can be interesting. This is one of the best ways to increase your follower base. Your existing followers are going to spread this message across, that a contest is happening where they can earn a particular amount or get a little fame. All you need to do is create beautiful graphics or post an amazing picture and update people about the contest.
Preparing an Instagram strategy for small businesses doesn’t need to be complicated, or overwhelming. Just be sure to keep a balance between your strategic planning and your creativity because that way you are guaranteed to gain new followers, reach new audiences, and convert them into loyal customers for your brand.