Best Instagram Content Ideas For 2019 To Engage Real Followers

Last updated on June 26th, 2019 at 06:00 pm

Best Instagram Content Ideas To Engage Real Followers


  • Contests can bring 70% faster engagement compared to those that don’t hold contests.
  • Accounts with the word “photographer” in the bio use filters on 14.6% of the photos.
  • 80% of people on Instagram prefer video for information and product updates.

When the situation is to grow Instagram, it’s simply not easy to get more Instagram followers in 2019 as it was two-three years ago. With more than 1 billion monthly users, an ultra-smart algorithm, and tons of creative and clever brands on Instagram, it’s a competitive place to grow your account and boost your following.

Well, if you really want to stand out from the crowd, show off your brand, and get more followers on Instagram, you have to work harder and smarter at the same time. But how will you ensure your followers engage with your posts and, in turn, help you to grow as a business on Instagram? The answer to this is “Quality of the Instagram content.”

Therefore, we bring you the best, and most innovative Instagram Content Ideas for 2019 to engage real followers:

Post Frequently:

Post frequently

Posting on Instagram should be on a regular basis. Your followers should always be updated with your posts and what all is going around you. If you upload photos and post Instagram stories occasionally, your followers will stop taking interest in your IG feeds and maybe they will unfollow you.
The followers want something they like, or they take inspiration from. Be it beauty tips, fitness tips or getting to know about new food restaurants. Your followers want you on a perpetual basis.

Let’s just understand this with an example, imagine you’re dating a beautiful girl. You get three texts from her in one day and then nothing for five days and then one text at a random time. Even worse, when you respond, she takes days to answer you. It’s not a great relationship, right? That’s the relationship you’re building with your Instagram followers. No one likes to feel like they’re being ghosted. So, be enthusiastic and energetic for posting amazing pictures and proving that you are an Instagram maniac.

top Instagram food pages

Here is a real-life example of top Instagram food pages and the frequency in which they are posting.
• Jamie Oliver- 6.9m followers
• Food & Wine- 2.8m followers
• Food52- 2.1m followers

Contests And Giveaways:

Be an avid Instagram marketer. Do you have an idea that how contests can effectively help you in building your brand, driving a serious return on investment from social media and generating massive engagement?

Contests and Giveaways

Organizing an Instagram contest can be fun and engaging the audience to participate in something of their choice could be exciting. This is one of the best ways to increase your follower base. Your existing followers are going to spread this message across, that a contest is happening where they can earn a particular amount or get a little fame. And if we see the statistics of Instagram, it clearly shows Instagram accounts that hold contests can achieve 70% faster follower growth compared to those that don’t hold contests.  This does not end here, posts that are related to Instagram contests tend to earn roughly 64x more comments and 3.5x more likes when compared to ‘normal’ content.

Let’s understand this with a simple example, a food startup having an amazing number of followers starts a contest and asks to upload a photograph of a delicious food item, writing a small description that why the food will be loved. The winner will be given a free three-course meal at the restaurant and his photograph will also be uploaded on the official Instagram page of the restaurant. This way the restaurant is getting promoted by everyone, the winner will be one but the participants will be many. And that is going to help the restaurant in marketing.

Become A Storyteller:

Putting random photographs on Instagram can be easy but that is not going to help you in getting famous and gaining followers. That will be only a process in which you won’t be getting a good response. People find it boring to see simple photographs on a profile. Leave the expectation of getting likes or comments on it, such photographs can even be ignored by not even looking at it for some seconds.

So, what to do in such a situation? Become a storyteller, a narrator telling a story through his photographs, small descriptions, and videos. People can go on a journey with someone through their stories. Do you remember a moment when you could visualize, even almost taste or smell, the scenario of a story in a conversation? Yes, that shall be the best way to seek attention for your work.

Every person in this world, like to know about a story. Be creative with the way you are telling it. A person looking at your photograph should understand the message you are giving. The picture you post should carry the essence of your brand story regardless of your audience’s demographic factors, which may affect the way they perceive it. Apart from spreading your message across you should also able to take your audience on a journey via engaging their imagination.

For example, converse (shoe brand) sets a solid voice for calling out to their customers to share their shoe stories, as part of the effort to encourage customers around the world to exercise their creativity and participate in the storytelling campaign.

Videos Can Leave A Great Impact:

Uploading videos on Instagram can provide you an excellent way to share what’s happening with your brand, you don’t even have to write an informative description. It helps to give more personality to your brand by projecting a moving image with the addition of sound, instead of just a basic photo.

Videos can leave a great impact

About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. (Source: Eloqua). Videos can also show the number of times it has been viewed that is going to give an idea of what your followers like the most.

There are numerous ideas on which you can make and upload videos, like a message to your fans, the announcement of a sale, new item your store just received, a testimonial from a customer and anything you think will be good for your followers.

Video & e-mail marketing can increase click-through rates by more than 90%.

There are numerous ideas on which you can make and upload videos, like a message to your fans, the announcement of a sale, new item your store just received, a testimonial from a customer and anything you think will be good for your followers.

If people already get a stream of high-quality images from you in their email; this is your chance to show the behind-the-scenes video to really help customers get to know you. This will increase brand loyalty significantly, and also increase the chances that they purchase product or service if they haven’t yet.

Post Instagram Stories Daily:

Post Instagram stories daily

According to a source, more than 300 million people use Instagram Stories every day, one-third of the most viewed Instagram stories actually come from businesses and bloggers.”, which means that there is a huge audience out there waiting to see what you will offer.

Instagram stories can stay up to 24 hours. Posting these stories daily can help you to be in the mind of your followers. They will always be updated with you. One of the best things that Instagram stories let you do well is post as much as you like. Only a simple click can show your stories to followers, and they can get the information about your new release. It gives you the chance to really tell a story and show people what your brand stands for, and the amazing products that you are offering.

Instagram Stories can offer you a great opportunity to reach a higher number of people by taking advantage of one of the fastest-growing social networks. Apart from its short video (15 sec) posting option, Instagram has other services on its stories like polling, tagging, texts, location, comparing and asking a question. In terms of active daily users, Instagram grows about 5% per quarter. In comparison, Snapchat grows only by 2.1% per quarter. This difference makes Instagram stories a strong competition to other story sharing platforms like Snapchat and WhatsApp.

Explore The new Instagram Television (IGTV):

Explore the new Instagram Television

Well you can say, Instagram Television is like the Instagram version of YouTube, and it lets you create your own channel, such as you can broadcast videos to people around the globe as well as your followers. You will have to download IGTV standalone app in order to get started, but the IGTV app links up perfectly with Instagram so that uploads are seamless and free from hassle.

After creating a video, you can post it on IGTV. This is one of the quite amazing ways of promoting and telling about your brand in an elaborative manner. Always remember not to make it an advertising tool. Otherwise, people are not going to take an interest in your videos for a long period.

The main agenda is staying relevant to your brand and creating interesting content to hold both your followers and potential ones. You can reach your agenda by IGTV if you really want to market your business on Instagram.  IGTV connects brands with a whole new audience. With long videos, businesses will really start to tap into the value of video – a medium which should account for 78% of all mobile traffic by 2021.

Build Creative Hashtags:

The hashtags originated on Twitter and quickly became part of each social media channel. Now, Instagram hashtag density tends to be much greater than Twitter’s because companies realize the success of their Instagram marketing depends on proper hashtagging. After every content, when you write a description for your photos or videos you should use a proper hashtag for it. The key rule is not using the trending hashtags every time. Create your own hashtags or write the hashtag that is accurate for your post.

Each piece of Instagram content you post should be with a short description and a few hashtags. The hashtags will help you to organize and categorize images and video content, which will aid the process of content discovery and optimization.

Always keep this thing in your mind that regular Instagram users see hashtags as tools for improving their network experience, whereas online marketers and bloggers see the potential for building communities, extending the business reach and increasing brand recognition. Moreover, influencers believe that Instagram posts with at least one hashtag bring 12.6% more engagement than posts without hashtags.

Use Amazing Filters And Editing Tools:

Instagram’s most popular feature is the filter options that give your images and videos a distinct look and identity if used consistently. Everyone wants that the image or video they are posting should look mesmerizing, and here comes the role of Instagram filters which provide a different look to your posts. These filters are going to increase the likes and engagement on your posts.

According to the drop shipping company Oberle’s blog about Instagram marketing hacks, “choosing the right filter is more about what makes sense for a certain niche or image rather than just choosing the most popular one altogether.” In other words, don’t just use a filter because it’s what everyone else is using. Instead, find one that looks best for that particular image.

According to a WebDam social media report, 60% of the best-performing brands on Instagram use the same filter each and every time they post.

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Writing A Good Description (caption):

Your followers don’t want to read a novel to understand the picture or your product. Remember, followers, are likely spending a few seconds on each picture before scrolling to the next. So, write precisely about the post you have to upload so that your follower shall understand easily the message you want to convey.

Storytelling captions can allow you to get real with their followers.  Captions in the form of stories can humanize your brand dramatically, giving it both a face and a voice.

Rather, than consistently taking a professional approach to your content, consider the benefits of injecting some humor into your feed. Your followers are more than likely bored with sales and spammy content. According to a survey, 80% of people spend a good chunk of time thinking about the perfect Instagram caption before hitting the publish button. Giving your followers something to laugh will not only help you stand out from the crowd but also better defines your brand.

Create Brand Authenticity With A Partnership:

Instagram being one of the top social media platforms can also help you interact with an influencer of your field. As we know, influencer marketing has become increasingly significant these days, allowing marketers to work with key thought leaders in their sector can push brand messaging out to a wider audience.

These influencers are well known by the audience and the most important factor is that people trust them. So, aligning your brand with their authoritative voice can add genuine authenticity to your messaging. You also have to ensure your influencer is given the resources and guidance they need to carry out their role effectively and work hand-in-hand on the campaign with you as true partners.

Take the example of a fashion brand, besides posting their clothes collection they collaborate with famous fashion bloggers, they ask the bloggers to wear their brand’s clothes and post pictures and videos on Instagram by tagging and promoting them. In return, the brand can offer money or some free clothes. This can be one of the best ways to reach the target audience.

Take the example of a fashion brand, besides posting their clothes collection they collaborate with famous fashion bloggers, they ask the bloggers to wear their brand’s clothes and post pictures and videos on Instagram by tagging and promoting them. In return, the brand can offer money or some free clothes. This can be one of the best ways to reach the target audience.

Almost 80% of influencers prefer Instagram for brand collaborations over any other channel.

Shenaz Treasurywala is a fashion and travel influencer. She usually creates content related to travel destinations, travels fashion, etc. So she normally partners with hotel chains and tourism departments.

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Use Emojis:

Emojis have become an essential part while we use them in text messages or posts on every social media site. This helps to create a feeling while the reader is reading something. A person can actually know about the situation more in-depth after looking at the emoji.

A massive number of people found it as a better way of communication, Emojis have become a vital one in digital marketing as well. Emojis actually have the power to change the mood of your follower reading your post.

Talking to a person directly will be easy for you to show sarcasm, your emotions, the tone of voice and even your facial expression. But, it is limited when you converse with a person via the internet. So, an emoji helps to convey a message with proper emotions and increases the authenticity of your words. Marketers and bloggers say post with emojis brings 57% more engagement than a post without emojis.

Use emojis

Consider a happy emoji send by a friend or even an app will bring some warmth and feel-good to the person who receives it. Researchers prove that the use of Emojis in any communication makes people so irresistible. Scientists claim that a person feels like seeing a human face as they see Emojis.

Top 10 Emojis on Instagram 2017

Promote Instagram Feeds On Other Platforms:

Spread the news about your Instagram account as far as possible. For instance, you can promote your Instagram posts on Facebook by making an announcement on the website, with a clickable link to your Instagram page.

This can be one of the best ways to bring together more audience. It can be a good formula for promoting your photos and videos to other platforms as well.

You can also explore Instagram’s auto-post and cross-promotional tools. The cross-promotional tools will allow you to instantly post from Instagram to Twitter, Facebook, Tumblr and more, bringing followers together from across your social networks.

Promote Instagram feeds on other platforms

According to Social Media Examiner, each social channel has its own uniqueness when it comes to building an audience and promotion. On the other hand, you can’t put all your eggs in one Instagram basket.

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Make Your Instagram Posts Impressive:

While creating an impactful Instagram page, using Instagram’s visual appeal is an amazing idea. You need to consider what your Instagram profile looks like as a whole.

You have to make a creative feeds page so that it provides a great impression and people will click the follow button in a single go. When a person visits your Instagram profile, they will decide in some seconds if they should follow your page. How do they make that decision? Well, by quickly scrolling through your feed, reading your bio, or clicking on your stories highlights.

The best ways of converting visitors into followers are not just the editing style. You should also have a great Instagram profile photo, active stories, effective Instagram bio and coordinating cover photos for your Instagram highlights.

Engagement by social channel

As per the reports generated by Instagram, 80% of users say they follow at least one business on the app, with 60% hearing about a product and service through the platform. As of March 2017, over 120 million Instagram users visited a website, got directions, called a business, emailed or direct messaged a business.

Monitor Your Instagram Actions:

You should always keep an eye on the formula of content that will drive up your Instagram engagement rates so that you can use it to further hone your Instagram marketing strategy.

There are many ways to do so, whether through identifying the most effective hashtags and visual styles or through learning the best time to post. Through this kind of monitoring, you can develop best practices for your brand.

Keeping a track on every step taken by you for getting the best out of your Instagram will give the accurate knowledge of the taste your followers have. You can be sure that what shall be perfect for your target audience and will gain a massive engagement.

Instagram ad revenue is now expected to reach almost $7 billion in 2018, according to data from Statista. That’s nearly a $5 billion jump from just two years ago.

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And there you have it! 14 best Instagram content ideas for 2019 that will actually bring real followers on your profile and drive more sales on your brand. Instagram is a platform where the audience comes to enjoy and relax their mind, so try to avoid making professional and formal posts – enjoy the platform’s freedom and add some fun and joy to your feeds. Stay calm, work hard but emphasize your efforts more on smart work.