Last updated on August 14th, 2019 at 05:35 pm
Instagram is known for its best features and has become a remarkable platform for everyone who wants to show his creativity and productivity to the world. The channel has given utmost benefits to everyone in the social marketing industry, and no one can deny the fact that the channel is a combination of formal and fun facts.
There is a list of many features which has given ultimate ways to the users through which they create their brands’ reputation and profile’s impression best among the audience. And Instagram highlight covers are one of them which gives you the opportunity to present the best Instagram stories on your profile page.
Using your Instagram story highlights, you can drive your archived stories into different categories. With the flexibility to choose which stories you would like to show on your feed for the profile visitors, Instagram is giving you every possible option to market your brand.
Highlights are fun when you visit ‘someone’s profile and get to see numerous of them attached to their bio. In one way or the other, you get to know what has been up with them lately.
With the amazing setup of Instagram story covers, your Instagram stories could be viewed after 24-hours of being posted. But, to make a highlight on your profile attractive and engaging, you should add some spice and fun to the picture/content-doing this will not engage the audience with your profile, but also nudge them to explore more about you.
“Instagram features characterize what you are; it characterizes your interests, character, connections, and whatever you have to share.”
In this article, we will be discussing everything about Instagram stories highlight including its criteria which needs to be completed, instructions as well as the benefits to add highlights to your stories.
The size of an Instagram highlight cover should have square dimensions. It is recommended to use the dimensions 2000 x 2000 pixels and an aspect ratio of 1:1. The size and dimensions are similar to the Instagram profile and uploads.
Moreover, if you are uploading an image or content into your highlight, then you need to post it on your story first.
“You could not add a highlight to your profile without posting it on your story section.”
It is simple to create Instagram highlight covers and does not require to have any professional designer to create a perfect picture for highlight covers for your profile.
There are thousands of free applications available in the market; you can use any of them which is convenient for you. Once you get the third-party app, then create the cover highlight you want.
The first thing you need to start with is creating a graphic with the best dimensions for an Instagram cover highlight. Ensure to create a custom graphic with the dimensions 2000 x 2000 pixels.
After creating a new graphic, you can navigate to the backgrounds tab, and from there, you can customize the background of your Instagram story cover.
You can pick any color of your choice.
Once you have selected the background of your highlight cover, add an Instagram story highlight icon.
The option depends on the application you are using, in most of the application, there is a massive library of the free icon which you can use on your story.
Now, it is the time to download your Instagram highlight cover for free by navigating it to the download button located on the top-right of the screen. Here, you can also choose which file format should be downloaded and from there, simply download the cover.
Editing and adding Instagram highlight covers is fairly easy, and Instagram makes it more convenient for users through its advanced features.
To edit your highlight cover, you will be required to go to your Instagram story highlight and click on the bottom right of the story.
When you open Instagram story, you will have a list of few options related to the story highlights, here you need to select “Edit highlight.”
From the “Edit highlight” option, you will get the option to add or remove stories from your Instagram highlights. Here, you will also have the opportunity to edit the cover of your Instagram highlight.
Now, you will be able to select Instagram stories from the archive section to place it as your cover. You can also select the highlight from your photo library.
Adding highlight to your Instagram profile is an amazing task as it increases the probability of getting more audience attention towards your brand than ever.
Note: “The story highlight needs to be a previous Instagram story that was posted on your profile.You could not upload a video or photo directly into your Instagram story highlight.”
There are two different ways through which you can add a highlight to your Instagram story. Read on to know what are those:
Tap on the Instagram app’s icon on your smartphone; doing this, you will be taken on its newsfeed section.
In case, you are not logged in already; then you will be required to provide your credentials like email address, username, the phone number associated with your account and the password which you have created while creating your account.
Once you open the Instagram application, you will see a column with different feeds posted by your followers and the people you follow. There, you will also see a circle with a plus (+) icon located at the top of the feeds.
Tap on the plus icon after which you will get an option to pick the image or cover which you want to post as a highlight.
Now, select the Instagram story that you want to add and choose the name of your highlight, along with adding a highlight cover.
The second method of adding a highlight to your Instagram profile is quite a simple task. Let us begin with the instructions:
Open the Instagram application by tapping on its icon- the Instagram icon would be of pink and purple TV square with a white camera inscribed in it. Tapping on the icon will simply take you on Instagram’s newsfeed.
Now, you need to go to the story section to view a story that you posted a few hours ago. When you view your story, you will see different options at the bottom of the page.
At the bottom of your story, tap on the heart icon located next to the “Facebook” option. From the highlight option, you will get a small pop-up showing “Add highlight.” Tap on the option to add it to your profile.
It’s done, now when someone will visit your profile, he will also see your story content.
There are various brands which have made the best use of story highlights covers. They have used different colors and icons to match their brand, here we have mentioned some of the best examples of companies that have made its use in the right way.
Hubspot is a developer and marketer of software products for inbound marketing and sales. It is a world know the name which has an excellent reputation for providing the best products.
It is not known for marketing products only but also identified as the best player of social media marketing tools. The company use colorful highlights icons and focus on the story covers with an orange outline, which makes it related to the company’s icon. Moreover, they also keep their categories decent and perfect with one-word cover names.
Buffer is a software application for the web and mobile, manage an account in social networks through scheduling posts to Twitter, Facebook, Instagram, and Linkedin, as well as analyze their results and involve with their community.
Buffer is a great example which makes use of colorful highlight covers-they make use of story icons, and the vibrant colors in the background of their highlight cover make them excellent.
Adding stories on business account keeps a connection between the audience and the seller. It is not necessary to post highlights on a daily basis but keeping the consistency of product information through the highlight section could get the marketers to the next level of success.
You could also add highlights to your business page if you want to generate more sales on your product. But, you need to ensure that your content does not copy others patterns and format, as the audience always expect unique things on social networks.
Here we have highlights some of the common benefits you can get by posting highlights to your profile.
Using Instagram could be a lot more fun when you discover every feature of it and take its advantage completely. Also, it could be beneficial to personal as well as business accounts, as mentioned before. All it requires is a little effort and research, and there you go! Completely ready to kickstart a business along with promotion and public engagement.